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Building a website that stands out for its aesthetics, functionality, and user experience is a complex task. 

While WordPress sets a solid foundation with its array of themes and customization tools, it often leaves a lot to be desired for those needing greater control over their website’s design and functionality. With the number of WordPress plugins available, narrowing down your choices is extremely challenging. 

Two plugins that typically stand out from the multitude of tools in the market due to their advanced features and enormous user bases are WPBakery and Elementor. However, selecting between these two promising competitors can be a conundrum for many. 

To ease this decision-making process, we’ll delve into an in-depth comparison of WPBakery and Elementor. We’ll also go through their features, ease of use, pricing, and more to help identify which one aligns best with your needs. 

To top it all off, we’ve included a detailed overview of the Kubio page builder – a forward-thinking, feature-rich platform that skillfully combines the strengths of both WPBakery and Elementor while introducing its own unique innovations. 

What do you need in a page builder?

Designing an exceptional website isn’t simply about having a captivating idea – it also necessitates having the right set of tools. Although WordPress offers a basic platform called Gutenberg, it’s pretty basic and limited. 

  • Most pages created using only the Gutenberg editor end up looking very similar, making your website virtually indistinguishable from numerous others on the Internet.
  • If you’re looking to create a truly unique website, you’ll need coding expertise. 
  • Default WordPress themes don’t offer many features, and you’ll have to buy custom ones, which can be expensive and restrictive. 

This is where page builders shine – they significantly expand the array of customization options that are lacking in the base platform of WordPress. Popular page builders like Kubio, WPBakery, and Elementor usher web design into an easily accessible space, even for those without intricate programming know-how. 

They often come loaded with meticulously designed themes, setting a great foundation for kickstarting your website, no matter if it’s a simple blog or a WooCommerce store. Additionally, for those versed in managing CSS elements, these page builders simplify working in custom code to create distinct features.

That being said, not all page builders are created equal. Let’s see how they stack up against each other.

WPBakery and Elementor: Similarities

Diving deeper into the WPBakery and Elementor comparison, let’s take a look at what they both have in common:

  • No coding required: Both WPBakery and Elementor are designed so that you can use them regardless of your knowledge of programming. These platforms make website building possible for everyone.
  • Drag-and-drop system: They both boast an easy-to-use drag-and-drop editor that simplifies the whole process of website building.
  • Multiple templates: Both site builders offer hundreds of templates that help you begin your website design journey, reducing the time needed to build a website from scratch.
  • Support system: Whether you seek assistance or some inspiration, both WPBakery and Elementor flaunt sturdy support systems, complemented by an abundance of documentation from the community.

While these shared features make WPBakery and Elementor compelling enough, what will ultimately guide your decision to select the perfect fit for your website are the unique differences between them.

Features breakdown: WPBakery and Elementor

As WPBakery and Elementor both boast superior performance among WordPress builder options, you can form your choice based on the following key considerations. 

  • Level of expertise: A beginner would benefit from a plugin that is user-friendly and generally not hard to figure out. You’ll also need a responsive customer service team that can help you in areas where you’re having trouble. On the other hand, a seasoned professional in building websites would require a more complex system that gives them enough flexibility to be creative and customize. 
  • Preferred workflow: Think about whether you prefer all functionalities within one interface or if you enjoy switching tasks when inspiration strikes, as these are factors that can impact your choice. Moreover, when thinking about long-term goals such as SEO and page migration, it’s smart to choose a future-ready tool that can meet your evolving needs.
  • Budget: To decide how much you can invest in your page builder, look at overall costs and see what you can afford without risking key operations. Remember, striking a balance between price and performance is crucial. This ensures that you don’t sacrifice essential functionality for the sake of cost savings. 

In the following sections, we’ll dive into a detailed comparison of WPBakery and Elementor, focusing on these factors.

Experience level: A comparative analysis

Both WPBakery and Elementor promote themselves as being beginner-friendly. However, if you delve deeper, you’ll see the user experience they provide differs significantly. 

WP Bakery

Although WPBakery offers a wide range of functionalities, it’s not primarily designed with beginner users in mind. Its split interface between a back-end editor and a front-end simulator, which divides functions among various screens, may confuse beginners due to its complex arrangement. Additionally, image and text blocks have a separate editor. 

WP Bakery: Different page elements in the editor

Coupled with its steep learning curve, the WPBakery Page Builder can potentially make the initial stages of website building more of a difficult task. 

Even though WPBakery’s multitude of features promises versatility, it is presented in a manner that may seem confusing to a newcomer. Additionally, while WPBakery doesn’t strictly require coding skills for operation, familiarizing yourself with some HTML and CSS basics might be necessary to leverage it fully.


Contrasting this, Elementor emerges as an approachable choice for newcomers to website building. With all functionalities neatly packaged within a single interface, it provides a streamlined and intuitive user experience. 

Elementor page editor

For those venturing into website building for the first time, Elementor stands out as a more appealing choice, with its smart design, ease of use, and quick learning curve. However, if you do want to use code on your site, Elementor may not fully meet your needs. 

WPBakery may be a better fit for seasoned developers who desire a seamless blend of non-coding and coding functionalities, since it allows site creators to combine both drag-and-drop web design and shortcode. 

Exploring interface and functionality differences

When it comes to user interfaces and functionality, both WPBakery and Elementor have distinct approaches.


  • Two interfaces: The design process splits into a back-end drag-and-drop interface dedicated to crafting your page layout, and a front-end simulator for inspecting how things will appear along with fine-tuning details like images. 
  • Over 50 native widgets: Provides roughly 50 native widgets along with hundreds of add-on options. 
  • No option to employ clean code: If you transition to a different page builder in the future, you might have to deal with a lot of residual shortcodes embedded throughout your site that could cause functionality problems and hinder SEO performance. 
  • No live previews: The front-end simulator falls short by not offering a live preview of your site, indicating that you need to publish your site to witness its true appearance. This practice might cause a setback in user experience as there’s a risk of your site going live without achieving the ideal look and feel.


  • Single design interface: Leveraging its drag-and-drop mechanism, you can manipulate layout elements and modify elements like images and text, precluding the need to switch between pages. 
  • Widgets: The basic free version of Elementor equips you with nearly 30 widgets, while the feature-rich premium version offers an impressive bundle of nearly 100 widgets. 
  • Clean code: This means that it enables a safer and more scalable foundation for any potential site modifications, expansions, or platform transitions in the future.
  • Live preview feature: It aids in the accurate visualization of your site as you design it. 

Keep in mind, however, that if you stop using Elementor, your design elements may vanish, but the structural skeleton of your site will persist and continue to operate. 

Pricing Models: Comparing WPBakery and Elementor

Considering the financial aspect of using these two page builders, their pricing models are notably different. 


Lacking a free version, WPBakery insists on an investment right from the start. However, it offers a lifetime license, which is a unique advantage within the plugin landscape. Pairing this lifetime license with the pricing tiers provides flexibility to cater to various requirements: 

  • Single site – $59
  • Five sites – $256  
  • Ten sites – $499


Elementor, in contrast, offers a free version of the plugin, allowing users to try out basic functions. This could suffice for minimalist or early-stage sites. Elementor Pro Builder offers a yearly license instead of a lifetime one. 

  • Single site – $59/year
  • Advanced single site – $99/year
  • Up to 25 sites – $199/year
  • Up to 1000 sites – $399/year

Prior to deciding which pricing model suits your situation, thoroughly evaluate your site’s strategy, goals, and potential for growth. Aligning your plugin choice with your overall trajectory can save you from future headaches.

Introducing Kubio: A superior alternative

If you’re evaluating Elementor and WPBakery for your website needs, you should also consider Kubio, a fantastic tool for newbies and skilled developers alike. It comes with a comprehensive set of features designed to create gorgeous websites with ease.

Kubio simplifies the complex task of web design, making it not only manageable but also enjoyable. With Kubio, you can manage every page of your website through a user-friendly, unified interface. 

Suppose you’re overwhelmed by the design possibilities. In that case, Kubio provides you with dozens of starter sites and page templates, along with over 340 professionally designed sections that effortlessly blend aesthetics and functionality.

Moreover, with Kubio, you can optimize your site for different devices within the app itself, courtesy of simulated tablet and smartphone modes.

Kubio: Tablet mode editor

Kubio: Designed with beginners in mind

Kubio is designed for individuals of all experience levels, including those just starting in website design. This highly intuitive plugin makes the learning curve less daunting for newcomers. 

Indeed, thanks to Kubio’s AI-powered site design, anyone can instantly generate a workable website draft based off just a few lines of text. Add details about your site, such as your website’s tone, main product or service, target audience, and more, and the builder will create a fantastic template following your instructions in a matter of seconds. This saves you tons of time you would have otherwise spent searching through themes, writing copy, and filling in details – instead, you can skip write to honing things in.

Customizing your site with Kubio

Kubio provides a one-stop, neatly organized interface, ensuring that you always have easy access to necessary widgets.

Kubio: Front page editor interface

Kubio prides itself on its high level of customization, supplying you with an extensive set of tools you can use to make your vision a reality. With Kubio, you can design a site that stands out from the crowd and reflects your brand’s tone.

The best part here is that you don’t need to design any of the elements by yourself. You can just choose one of the 340+ premade sections and customize them based on the template. These sections include CTA’s, counters, portfolios, testimonials, FAQs, pricing pages, and many more. 

And once you’re done with the design of your site, you can instantly check how it looks on mobile and tablet devices. 

Kubio pricing

One of the compelling features of Kubio’s pricing model is its flexibility. With four available payment tiers, the pricing structure can be fine-tuned to accommodate your needs as an individual, freelancer, or agency.

Kubio: Pricing page

With both yearly and lifetime options, you have the flexibility to make a longer-term investment in a site that you plan to maintain indefinitely. Alternatively, you can opt for a more temporary license for a website you may not need long term. Kubio’s pricing tiers also include priority support for all your sites during the licensed period.

Page builders compared: A handy graph

Page Builder KubioWPBakeryElementor
How it WorksSingle interface drag-and-drop builderBack-end drag-and-drop interface and a front-end simulatorSingle interface drag-and-drop builder
Best FeaturesAI-Powered site design, blocks, and pre-designed sections make it easy to create useful, beautifully designed content Option to use code if you have the know-how can open up site design possibilities. A massive widget library that reduces your need for other plugins.
PriceStarting at $99Starting at $59Starting at $59

Take action: Choose Kubio for your WordPress site

While Elementor and WPBakery have emerged as leading page builder plugins in the WordPress arena, we believe that Kubio Web Builder stands out as a solid and flexible alternative.

Kubio delivers a powerful blend of features found in both WPBakery and Elementor while adding unique touches of its own. The ease of navigation, high-end functionality, beautiful pre-made templates, and a suite of customization options make Kubio an exceptional choice for website builders of all experience levels. 

And it’s not just the platform that’s flexible. Kubio offers a range of pricing plans, allowing you to align your tool with your budget and strategic requirements.

If you’re curious to see what Kubio can do, we invite you to explore the interactive demo site. Here, you’ll find a real-world environment in which to test and understand Kubio. 

As you experiment, you’ll discover not only the high degree of user-friendliness that makes Kubio so easy to use, but also a range of tutorials and support resources that will fast-track your proficiency with the tool.If you’re ready to amplify your website-building experience, there’s no better time than now. Start with Kubio today – your dream website awaits!


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